Much like the ambitious student who moves away from home to attend a prestigious university, it seemed like it was only yesterday, 2009 to be exact, the Ram stepped out from behind Dodge’s lingering shadow to embrace its new existence as a stand-alone brand. While still a part of the same company, Ram has since helped redefine what the modern pickup truck can do. And a recent announcement made by the company appears to signify the brand breaking new ground once again.
Ram recently announced the launching of what it’s calling the Ram Revolution Program. This insider exclusive announcement is particularly aimed at Ram fans, who are bound to be trembling with excitement over Ram’s most recent announcement regarding the future of their fleet.
In a world that’s growing more and more conscious regarding the harmful emissions made by the internal combustion engine and their impact on the atmosphere, more and more manufacturers are looking to do their part in the continued growth of the EV (Electric Vehicle). With Chevrolet recently announcing the arrival of an all-electric Silverado last January, Ram has upped the ante at the card game and has announced their intent on producing an all-electric Ram that could single-handedly change the entire industry and public perception of what the EV can accomplish.
The announcement of this new program is more than just a manufacturer announcing plans for a new vehicle. Ram is going straight to the horse’s (or Ram’s) mouth as far as finding out what their drivers need. Ram will be opening up a dialogue with their drivers and fans to find out what it is they want, need, and are intent on utilizing the new Ram for. In an age where the EV revolution has spread far and wide, Ram has opted to utilize the needs of the many rather than the needs of a few.
All too often, companies force upon consumers what they THINK they need instead of what they do. Look no further than the Ford Edsel to see this business practice in action and the subsequent failure because of it. A manufacturer ignoring data and focus groups to see what drives their drivers is one of the best business moves the automotive industry has seen in a very long time.
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